BazaarGhar: A journey started from Downtown Raja Bazaar is accomplishing its first stepping stone through its launch as Pakistan first true Social commerce platform

 Social commerce, an rising phenomenon across the world, gained momentum during the last three hundred and sixty five days of lock down and now witnessing exceptional interest and engagement throughout all social platforms specially in 3rd international international locations, where literacy quotes are low with dominance of a couple of nearby languages. Pakistan’s tale is no distinctive with a literacy price yet to surpass 60% with more than 50 neighborhood languages. Currently, all available marketplace locations are English centric posing challenges to a full-size on line customers base whilst going via the information and descriptions attached to a product. Pakistan e-commerce marketplace is booming with a 12 months to yr to year increase rate in excess of eighty% and is awaiting to pass 4BN USD mark with the aid of 2024, an growth of 300%.

While discussing his imaginative and prescient of Bazaarghar, Asjad Abdul Lateef, CEO, explained: We had a “Dream” to give you a platform that redefine the online purchasing revel in, aid nearby languages, empower nearby entrepreneurs, aligned to neighborhood necessities, a bridge between Conventional ecommerce, Social commerce and hyperlocal. A platform having its own video repository and a click can convert a traditional Ecommerce market area to a video based totally buying junction. Where a supplier can upload advertisement movies and even pass stay with a showcase option. Where clients can add a product without delay to their cart from the video. Where virtual department shops are created to support local businesses. The execution of this dream was difficult, we had brilliant nights and darkish days throughout this journey and these days is the day, in which we take deep satisfaction in introducing BazaarGhar, an unconventional B2C market, to Pakistan. This is our first launch and are anticipating to preserve including new features giving an immersive purchasing enjoy to nearby and global customers. 

Mr. Baqar Naqvi, a veteran, US based, angel investor and a Board member stated, “With an exceptional penetration of Social media, the trend of video based promoting and stay suggests is gaining more popularity international with People doing indicates, from east to west in their NATIVE languages. Large corporates are also leaping the bandwagon for marketing campaigns. I firmly believed, Pakistan is the proper location and that is the right time to take on-line buying to next level in Pakistan to remain competitive whilst compared with different emerging structures round the sector.

Mr. Adel AbdelAziz, Chairman of the board and a outstanding businessman, primarily based out of Dubai, stated, “I am continually an suggest of the big investments and commercial enterprise opportunities coming out of Pakistan. Innovation is mandatory however can simplest be successful if loads can relate to it and are inclined to just accept through clean to apply generation. Pakistan is our first step and are maintains all of the intentions to take this platform across the world.

As a Corporate Social Responsibility (CSR), BazaarGhar supports initiatives like Deaftawk, Women Empowerment, and Mahnush under the name of 'The League of Extraordinary Talent.' This initiative includes developing a neighborhood language virtual university on social media attaining to hundreds in their language concentrated on young people of Pakistan by means of teaching, schooling and provide submit schooling aid services on gaining access to neighborhood and international markets for his or her merchandise. The handiest way to expand a sustainable employment intervention application is to empower them thru end to cease schooling and steering.

BazaarGhar is to be had on net and cellular net at https://bazaarghar.Com and also available on play store for cell enjoy.